Not Just Newspapers

Magazine Publishers today reported a significant decline in ad pages and spending. Much of this will be blamed on the economy, but I'm willing to bet many of the same rules apply. Like it or not the world is going to bite sized pieces of content and bundled media is at risk.

The worst affected of the bunch might be the Yellow Pages. I live in a condo with roughly 120 units. We had our allocation of the book delivered last week, and all were stacked up near the mailboxes. I would estimate that no more that 10 have been picked up, and the piles remain.

My condo might not be representative of greater society, but I'd be willing to guess that it portends the future.