Honestly, it's hardly news that advertising in print is down considerably. What is news is how the decline continues to accelerate. McClatchy just reported November numbers that were down 19.4%. The only bright spot was the fact that Internet revenue was up 7.5%. October's revenue was down a "mere" 17.4%. The stock was down nearly as much as the revenue.
Eventually the year over year comparisons have to get easier right? Last year's Q4 was down 14-15% compared to 2006.
Monday, December 15, 2008
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